Packaging and Wrapping Solutions
MARA Cartotecnica offers a complete range of packaging and wrapping solutions, entirely in paper. From kraft paper for filling and protecting parcels, to cushioning cushionpaper systems, to tissue pack for the delicate protection of high-value products: every solution is designed to replace materials such as bubble wrap and plastic packaging.
Our solutions adapt to any need: from e-commerce to logistics, from retail to the luxury sector. We offer technical and creative consulting to help you find the most effective, sustainable packaging in line with your brand.
Packaging E-commerce e Cushionpaper
Carta con onde ammortizzanti, ideale per proteggere i prodotti nelle spedizioni e-commerce. Alternativa al pluriball, leggera e resistente.
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Packaging Luxury
Soluzioni di confezionamento premium per prodotti di valore: gioielleria, orologeria, cosmesi e pelletteria. Personalizzabili con stampe grafiche e colori a fondo pieno.
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Rotoli in Carta Kraft
Carta kraft in rotoli per il riempimento dei colli e la protezione dei prodotti durante il trasporto. Robusta, versatile.
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Rotoli Tissue Pack
Multivelo in tissue con onde ammortizzanti antigraffio e antitaglio. Delicato sui prodotti, ideale per oggetti fragili e di pregio. Personalizzabile.
Vedi prodottoWhy choose paper packaging
Growing environmental awareness and increasingly strict regulations on plastic use are pushing companies and businesses to rethink their packaging solutions.
Unlike bubble wrap and expanded plastic packaging, our paper products offer equivalent cushioning and protection performance, with the added benefit of being completely plastic-free. This translates into a real benefit for both the environment and your company’s image, increasingly valued by conscious consumers.
How to choose the right packaging solution
The choice of packaging depends on the type of product to be protected, the sales channel and the desired level of presentation. Here’s a quick guide:
For e-commerce shipments and logistics: cushionpaper is the most versatile solution. Its cushioned-flute structure effectively protects items from impact during transport, replacing bubble wrap in an eco-friendly, cost-effective way.
For void-filling and stabilizing parcels: kraft paper in rolls is ideal for filling empty spaces in boxes, preventing products from shifting during transport. Sturdy and easy to shape, it adapts to any form.
For high-value and luxury products: tissue pack is the perfect choice. Made from multi-ply tissue, it is soft to the touch, scratch-resistant, cut-resistant and moisture-resistant. Ideal for jewelry, cosmetics, leather goods and fragile items. Customizable with graphic printing or solid color for a premium unboxing experience.
Custom packaging for your brand
Beyond its protective function, packaging is the first physical point of contact between your brand and your customer. MARA Cartotecnica lets you customize packaging solutions with graphic printing, logos and colors matched to your company’s visual identity. Our team is on hand for technical and creative consulting, helping you find the most effective solution in line with your communication and sustainability goals.
Packaging & Wrapping FAQ
Yes, bubble wrap can be replaced with alternative paper products such as cushionpaper (a special paper with cushioning flutes) or tissue pack (a tissue-based product with cut- and scratch-resistant cushioning flutes)
Tissue pack is ideal for the protective packaging of jewelry and watches, cosmetics and perfume products, leather goods and fragile items in general in e-commerce, thanks to its cut-resistant, scratch-resistant and moisture-resistant properties.
Yes, our wrapping and void-fill packaging products are entirely paper-recyclable.
Certainly. We offer technical and creative consulting to help you find the most effective, sustainable solution in line with your brand.
Yes, some of our products are designed to protect high-value items. Tissue pack is one example: gentle thanks to its multi-ply tissue composition, scratch-resistant and cut-resistant. It is also customizable with graphic printing or solid color.
You might also be interested in
Besides packaging solutions, if you’re also looking for point-of-sale consumables or product labeling, MARA Cartotecnica can help with that too. In our thermal paper rolls section, you’ll find a wide range of approved, certified rolls for cash registers, POS terminals, scales and portable printers, including the BLUE4EST recyclable paper versions and the new phenol-free white thermal paper. For those who need to identify and track their products, our adhesive labels selection includes thermal, vellum and linerless labels in various formats and materials, suitable for logistics, retail, food and e-commerce.
ACKINPRO Certification – Packaging Sustainability
Mara Cartotecnica has obtained PACKINPRO certification, issued by the certification body My Cert as part of the Packaging Insight Project, developed in collaboration with the University of Pavia. The certification — assessed in 2025 and valid until May 21, 2029 — attests to the company’s concrete commitment to sustainable packaging solutions, evaluated according to strict criteria covering the entire material life cycle. A recognition that confirms our environmental focus and our responsibility toward customers and the supply chain.
